Utah Jazz Return To Their Roots, Release New Logo
by Basketball John on Jun 15, 2010 11:58 AM MDT
in Utah Jazz - News & Interviews
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There's the final product. I think it looks fantastic. I wish it would have had Utah on but this is great. It's great to finally get rid of the mountain logo. Wait, what is this?
I thought once the note was back the mountain logo would be gone. I didn't mind the mountain logo but I looked at the revealing of the new note as a new starting point.
The thing I don't get with keeping the mountain logo is that the Jazz font doesn't match the new one. It's like it just changed its colors to fit in with the new school but looks out of place. I think the original one was designed with the colors in mind. This is just swapping them out to match the new scheme and it doesn't fit. As long as it's used in a minimal role, it'll be okay. It's definitely better than this,
My guess is that it might end up on the uniforms in some way, maybe at the tip of the V in the neckline or on the side of the shorts. I think the home unis are going to be fine, I worry a bit about the road uniforms though, specifically the alternates. We haven't done well with those,
I know a lot didn't like the baby blues, I didn't mind them. I hate the black/rust ones though.
My last thought on this is that this is the end of uniform/logo changes. You have classic logos like the Celtics, Yankees, Dodgers, etc. You just don't change things when you have a good thing.
So despite the mocking we might receive for having the Utah Jazz as a name, the Jazz, and the logo, are entrenched now in the history of Utah and in the NBA. People say there is no Jazz in Utah. Well, we've had Jazz in Utah for over 30 years so I don't know what they're talking about.
UPDATE:
After talking to someone much smarter than I am about the new logos and which one the Jazz will be using. While the new note logo will be considered the secondary logo, it will be featured more predominantly. The main reason behind this is because changing the primary logo officially for a team is very cost-prohibitive.
So to get around that, the Jazz announce the new note logo as the secondary logo. That is also why the mountain logo will be sticking around and why it got the color change as well. The example that was given to me was the Atalanta Hawks a few years back when they changed their logo. They still have the official primary logo but use the new one a lot more.
So don't worry, you'll be getting plenty of the new note.
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Agreed
Now that they’ve FINALLY gone back to the note, they need to keep it that way. No more changes. This is the logo the Jazz should keep forever. I’ve always hated the mountain logo and I hope they get rid of it once and for all some day.
To those who say we should change the name (including many Utahns), screw you! If the Jazz were ever gonna change the nickname, they should’ve done it when the Jazz first came to SLC. To do so now, after 30 years, is beyond ridiculous.
Two small things about the logo that I’m not particularly fond of… The green shadows (just keep it all navy) and the gray outline (too much). But I’m just being nitpicky. Overall, a TRILLION times better than the mountain.
Whitewater In The Morning
Agreed
I cant believe there are fans here in Utah want to change the name. That new logo is sick tho. Lovin that look for the Jazz it needs to stay that way
Agree with the name change
Why don’t the Lakers change their name then? Ain’t that many “lakes” in LA. They should give it back to Minnesota….. yeah right! It’s the Utah Jazz. If you don’t like it, root for another team.
They blew it.
The musical note logo looks great. Too bad it’s going to be the “secondary” logo…
This variation on the mountains logo is just as bad as the purple/copper/blue version, if not worse. And now that’s what our boys will be wearing night in and night out. Lame.
For the poll
I love the note logo.
The mountain logo, to quote @erivera7 on twitter, “looks like someone threw up on it”
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Confused
on the whole “secondary” logo thing. You clarified it, I don’t get it though. Just go with the note, but like always, money is the driving force.
The court...
will have the note logo (just as pictured above) at center court. The “keys” are green and the paint around the floor is the navy with yellow lettering.
I saw it last week and was blown away at how nice it was.
Twitter: bjcseven
Until the Lakers change their name, I see no reason why the Jazz should.
I hate how you always hear about the Jazz having the worst team name in sports because of location, but the Lakers get a pass.
What about Memphis Grizzlies….?
Toronto Raptors??
Washington Wizards??
I think Utah Jazz is better than a lot of team in the NBA.
"One of the teams asked me a running back question," McCluster said. "They said when you have the ball, do you focus on the guy who's in front of you or the next guy.
"I told them 99% of the time, I'm going to make that first guy miss. Then, I'm onto the next."
by Matt_Grbac on Jun 15, 2010 2:00 PM MDT via mobile up reply actions
Don't mind the mountains...
I actually like the new look of the mountain logo, but the font needs to be block lettering. I’m really tired of that old western thing they have going on. Any idea when the new Uni’s are going to be announced?
As far as changing the name, let’s be honest here. Jazz music is a huge part of African American history, let alone the basis of New Orleans culture. Considering the abnormally low African American population in Utah, the name is very ironic. That said, it would be stupid to change it now, but I can see where people are coming from when they it’s a bad name for a Utah team. The Millers should have done something like OKC did with the Sonics: Turn over the rights to the name and logo to the city of New Orleans so a possible future team could use it. But after 30 years it’s way too late for that.
Luckily the NBA is made up of mostly black players.
So the whole jazz music being a part of “African American” history point doesn’t really work. That defaults to the Utah not having much association to jazz music, which can be used as the same argument against the Lakers.
As a former Sonics fan, I am glad the deal was made with OKC. However, the history will stay with OKC, which is upsetting. I hope Seattle rejects any future NBA team based on the league turning their backs on the city. The NHL needs to be the next addition to Seattle. In fact, Utah could also use an NHL team.
You have a point but...
Team names don’t represent the people who play for them, they generally represent their location and the people of that area…aside from the generic names like hornets, wizards, cavaliers, etc…so since the Jazz name has nothing to do with the state of Utah or it’s people, I understand why people don’t like it.
I completely agree with you on the Lakers, and I think the Jazz are in the same situation.
by darkcoupon on Jun 15, 2010 5:01 PM MDT via mobile up reply actions
Also...
I feel for you with the Sonics, but the history will be shared with the new Seattle team if there is one. And Seattle is keeping the original championship trophy, even though OKC had a replica made. Still, that’s more than what Minnesota got when the Lakers moved to LA.
by darkcoupon on Jun 15, 2010 5:06 PM MDT via mobile up reply actions
Does anyone have any idea..
When the actual jerseys are being unveiled? For some reason I thought I heard somewhere it will be at the draft, which would make sense since we need something for our draftee to hold up, but does anyone have an official date or can confirm it will be at the draft?
August something
I think, don’t have an exact date though.
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The new floor will be revealed at the draft
The jerseys will be August 15.
by Basketball John on Jun 15, 2010 4:56 PM MDT up reply actions
Jerseys
At the Fanzz stores, the jersey shirts are just terrible to look at. The green is so dark it looks like throw up. Hopefully the road jerseys next year will look like the 79-80 green. I don’t want them to use navy as a primary road color
Commitment To Excellence
About time.
It’s about time they nailed down the color scheme. The navy blue and yellow uniforms are going to be tight, as well as blue and green, and we’ve seen the green and yellow already, what about yellow and blue, yellow and green. The whites will look sharp. The mountain logo looks better, but it needs some work still.
i agree with neff
i don’t like the green highlights—which should be navy and i HATE the gray outline (which i had hoped was there only because the background is white, but according to the jazz website “gray” is now one of the team colors).
as for the team name, how about we change our name/give “jazz” back to NO when the lakers change theirs to the LA D-Bags (to go with their NBDL team the D-Fenders) and give us theirs (since utah has a lake)
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Changing logos doesn’t happen every season, well, unless you’re the Cavs.
by Basketball John on Jun 16, 2010 12:02 PM MDT up reply actions
'Rollin my Eyes'
First off most of the time names of teams dont change in an effort to bring the same marketing to a new city. I agree that now its too late.
As for the navy vs green.. everyone purchased the “hardwood classics” because they were green and we were sick of blue on denver, on minnesota, on new orleans, and so on. I say it should have been green with navy highlights if at all. the green is what a bunch of us wanted. why should the celtics get all the green"?
TameKate
uniforms? Talking about uniforms?
Who cares what the Jazz wear as long as they win an NBA championship.
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