In addition to the video and ad seen on Ball Don't lie, here are some additional "viral" videos from the marketing/ad agency. I guess they're suppose to look like they're sitting around chatting during filming breaks. You can download the .wmv files from their site here. But if they're suppose to be viral, then you probably shouldn't put "viral" in the file name. Here they are in YouTube format.
My favorite part is in the first video when Chris Paul talks about Matt Harpring, the football player. Classic. He must read SLCDunk. And the last vid looks like LeBron is trying to make Deron and Paul mess up their lines.