Bringing Back The Purple

Jazz fans are fond of the color purple. Why? For many of us, the color purple has coincided with some of our fondest Jazz memories whether that is John Stockton hitting the game-winner to send the Jazz to the '97 NBA Finals, or The Mailman throwing down a monster jam.

Jazz fans collectively generated buzz to bring back the musical note -- and it worked. Of course a quick color change or logo update can't fix more systemic problems, but (still) color is an important part of team identity and brand connection. What do you think? I say let's make this happen just as we made the musical note happen (again); a simple fix -- switch the deep blue with the familiar purple. No jersey changes. No court changes. No logo change.



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